18 Disruptive Technology Trends for 2018

"Over the coming year, what will be the most important developments in disruptive technology?"

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Amount ≠ Quantity: A Cautionary Tale

The other day my fitness coach went online to pay a $250 deposit on her daughter’s high school trip. She found the website and the correct trip, clicked the link to pay $250, and then faced a cell marked Amount….

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How to Make Your Writing Flow

Do people tell you that your writing is choppy or difficult to follow? Do they say it doesn’t flow? Or maybe you’ve noticed that your team’s writing doesn’t flow. Good flow in writing is method, not magic. When writing doesn’t…

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27 Fascinating Maps That Show How Americans Speak English Differently Across the U.S.

A survey of more than 30,000 people, turned into a series of maps, showcase the linguistic quirks that make American English such a fascinating dialect.

Sourced through Scoop.it from: www.businessinsider.com

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What Does “Redoubtable” Mean?

The other day I was reading a movie review, and a character in the film was described twice as redoubtable. Before you read on, answer this question: What does redoubtable mean? Need some help? So did I. I had no…

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Know What Goes in a Report

Imagine this scenario: You got approval and budget to attend a four-day work-related conference. You’re back now, and your boss says, in passing, “I’d like a report on the conference. Can you get it to me by tomorrow at 2?…

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Watch This Video Now: The Secrets of Successful Business Communication Instruction

Business Communication Instruction with a Mobile Communication Component

Are the authors of the business communication textbook you've adopted still pretending mobile communication doesn't exist?

Be Sure Your Textbook Has Full Coverage of Mobile Business Communication by 2016

For business communication instruction, take advantage of an abundance of useful teaching materials for your business communication course. We suggest you visit these websites: Google+, Reddit, YouTube, LinkedIn, Facebook, and Twitter. These sites will provide great assistance in business communication instruction.

Visit this page to order an examination copy of a Bovee & Thill textbook.

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Business Communication Instruction: Textbooks Show Surprising Differences

business communication instruction

A new video shows the surprising differences among textbooks authored by Courtland Bovee and John Thill, and their competitors. For example, only Bovee and Thill offer groundbreaking coverage of mobile communication. This is critical because students live in a mobile world–and they’re about to enter a workplace where mobile has gone mainstream–so any business communication course that aims to stay relevant must incorporate mobile.

Bovee and Thill also prepare students with the knowledge and skills they will be expected to have when they enter tomorrow’s workplace. The authors write the only texts that explain the new social communication model that is revolutionizing the way businesses communicate.

Courtland Bovee says, “We offer a clear, consistent, and integrated approach to teaching writing using the three­-step process.” The three-­step process is uniformly applied throughout each book and is adapted to each message form.

As someone responsible for business communication instruction,read the full article from NBC Right Now.

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Business Communication Instruction

As Another Disruptive Technology Transforms Business Communication Instruction

The history of business communication instruction over the past couple of decades has been one of almost constant change. The first major wave was the digital revolution, replacing much of the print communication of the past with email, instant messaging, web content, and other new forms. Then came social media, which fundamentally redefined the relationship between businesses and their stakeholders. And now comes the third wave, and it’s proving to be every bit as disruptive—and full of exciting possibilities—as the first two.

        Mobile communication, and mobile connectivity in the larger sense, is changing the way business communicators plan, create, and distribute messages. Mobile devices are overtaking PCs as the primary digital communication tool for millions of consumers, employees, and executives, and businesses that don’t get mobile-friendly in a hurry will fall behind.

        For business communicators, the shift to mobile involves much more than the constraints of small screens and new input technologies. The ability to reach people anywhere at any time can be a huge advantage, but the mobile communication experience can also be a major challenge for senders and receivers alike. It requires new ways of thinking about information, message structures, and writing styles. With the notion of radical connectivity, for example, many communication experiences are no longer about “batch processing” large, self-contained documents. Instead, communication is taking on the feel of an endless conversation, with recipients picking up smaller bits of information as needed, in real time, from multiple sources.

The fundamental skills of writing, listening, presenting, and so on will always be essential, of course, but those skills must be executed in a contemporary business context. That’s why Bovée and Thill texts carefully blend technology awareness and skills with basic communication skills and practices. The new coverage of mobile communication is deeply integrated throughout their textbooks, with major new sections in many chapters and important updates in other places, along with a variety of new questions, activities, and cases. Welcome to the wild new world of mobile business communication!


Why Business Communication Instructors Continue to Choose Bovée and Thill

The reasons instructors throughout the world choose texts by Bovée and Thill can be summarized as follows:

  • Market-leading innovation. The unique new coverage of mobile communication in this edition is just one example of how for more than three decades, Bovée and Thill texts have pioneered coverage of emerging trends and their implications for business communication. They were the first authors in the field to give in-depth coverage to digital media, then social media, and now mobile communication.
     
  • Up-to-date coverage that reflects today’s business communication practices and employer expectations. Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years, even to the point of altering how people read and how messages should be constructed. To prepare students for today’s workplace, the business communication course needs to address contemporary skills, issues, and concepts.
     
  • Practical advice informed by deep experience. Beyond the research and presentation of new ideas and tools, Bovée and Thill are among the most active and widely followed users of social media in the entire field of business communication. They don’t just write about new concepts; they have years of hands-on experience with social media, blogging, content curation, search technologies, and other important tools. They are active participants in more than 45 social media sites.
     
  • Engaging coverage of real companies and contemporary issues in business communication. Bovée and Thill texts emphasize companies and issues students already know about or are likely to find intriguing. For example, cases in recent editions have addressed location-based social networking (the business communication implications of the FourSquare game app), employer restrictions on social media, and the use of Twitter in the job search process.
     
  • Integrated learning. In sharp contrast to texts that tack on coverage of social media and other new topics, Bovée and Thill continually revise their coverage to fully integrate the skills and issues that are important in today’s workplace. This integration is carried through chapter-opening vignettes, chapter content, model documents, end-of-chapter questions, communication cases, and test banks to make sure students practice the skills they’ll need, not just read about them in some anecdotal fashion.
  • Added value with unique, free resources for instructors and students. From the groundbreaking Real-Time Updates to Business Communication Headline News to videos specially prepared for instructors, Bovée and Thill adopters can take advantage of an unmatched array of free resources to enhance the classroom experience and keep course content fresh

There has been a revolution in business communication instruction in the past few years. As demonstrated here, the only authors who have fully responded to this revolution are Bovée and Thill. For a wealth of material you'll find useful for teaching a course in business communication, we suggest you review these websites: Google+, Reddit, YouTube, LinkedIn, Facebook, and Twitter.

Also see Business Communication Instruction with a Mobile Component.

Thank you for watching this video about business communication instruction.

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Business Communication Instruction: Textbooks Have Wide Gap in Coverage

business communication instruction

An analysis of digital, social, and mobile media in business communication textbooks reveals Bovée and Thill’s superb coverage far exceeds the coverage found in competing texts, which in comparison is shockingly incomplete and out of date. If you are responsible for business communication instruction, be sure to read the full article from ABC 6 News.

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