When Dan Ariely, a behavorial economist, realized that reading and sending emails was consuming an ever-expanding portion of his time—Ariely regularly receives hundreds of emails a day, excluding spam—he wondered if there were something he and others could be doing differently in managing their online correspondence. What small behavioral tricks could he deploy to make the whole ordeal less stressful?
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"The case for inbox infinity."
"Allen's books are bestsellers. People pay attention to him, and we writers should too. If your reader cannot handle your message or document easily within two minutes, it is going to be put somewhere "as an option for work to do later." Or ignored. Or deleted."