Keep your course current and relevant to today's students by using the latest techniques and
strategies for business communication and business writing instruction. Read More
Your students don’t need to wait until graduation to start applying their new communication skills. With Excellence in Business Communication’s unique Apply Your Skills Now feature, they’ll learn how to use their new skills in a variety of academic and personal scenarios.
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Finally. Your document is just about complete. It’s been written, reviewed, compiled and re-reviewed. With the final edits in place, it’s now ready to be proofread. This article covers our favorite 17 proofreading techniques to help you eliminate mistakes.
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Excellence in Business Communication, 13th Edition (Pearson)
See how this book’s features compare to the competition.
Marcia Yudkin’s excellent “Marketing Minute” arrived in my inbox today. It included an important reminder about jargon. Marcia gave me permission to share this guest post with you. ********************************************************* Over Their Heads and Far From Their Comprehension By Marcia Yudkin…
Cuba is complicated. That’s what our guides told us when we asked questions about how things work in the country: Es complicado. Salaries, food, ownership, restoration, politics, global relationships–Todo es complicado. But writing about Cuba should not be complicated. Writers…
"Customer service isn’t simply an expensive, time-consuming obligation. It’s a strategic marketing investment if you want it to be."
"As a TV meteorologist, Emily Sutton has been on the receiving end of negative comments for a decade. Here’s how she deals with them."
When writing is fuzzy, perfectly clear ideas come across as vague, illogical, or ambiguous. Don’t let fuzzy writing undermine your brilliant ideas! Great ideas deserve clear expression. Avoid the five don’ts below to communicate clearly with your audience. 1. Don’t…
"The case for inbox infinity."
I received an invitation to a professional meeting focused on hiring “formerly-incarcerated talent (FIT).” FIT–that’s a catchy acronym. But what caught my attention more was the unnecessary use of the hyphen. Did you notice it? These are formerly incarcerated (not…
How You Should Prepare Students for the Mobile Shift in Business Communication
What’s Disrupting Business Communication? Your Students Are Holding It in Their Hands
Have You Prepared Your Business Communication Students for a Mobile Job Search?
Can Your Students Write Professionally for Mobile Audiences?
