While definitions have been known to shift based on the way a word is commonly used, some popular uses are just plain wrong.
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Keep your course current and relevant to today's students by using the latest techniques and
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While definitions have been known to shift based on the way a word is commonly used, some popular uses are just plain wrong.
Sourced through Scoop.it from: www.businessinsider.com
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Business Communication Instruction with a Mobile Communication Component
Are the authors of the business communication textbook you've adopted still pretending mobile communication doesn't exist?
Be Sure Your Textbook Has Full Coverage of Mobile Business Communication by 2016
For business communication instruction, take advantage of an abundance of useful teaching materials for your business communication course. We suggest you visit these websites: Google+, Reddit, YouTube, LinkedIn, Facebook, and Twitter. These sites will provide great assistance in business communication instruction.
Visit this page to order an examination copy of a Bovee & Thill textbook.
Read moreA new video shows the surprising differences among textbooks authored by Courtland Bovee and John Thill, and their competitors. For example, only Bovee and Thill offer groundbreaking coverage of mobile communication. This is critical because students live in a mobile world–and they’re about to enter a workplace where mobile has gone mainstream–so any business communication course that aims to stay relevant must incorporate mobile.
Bovee and Thill also prepare students with the knowledge and skills they will be expected to have when they enter tomorrow’s workplace. The authors write the only texts that explain the new social communication model that is revolutionizing the way businesses communicate.
Courtland Bovee says, “We offer a clear, consistent, and integrated approach to teaching writing using the three-step process.” The three-step process is uniformly applied throughout each book and is adapted to each message form.
As someone responsible for business communication instruction,read the full article from NBC Right Now.
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As Another Disruptive Technology Transforms Business Communication Instruction
The history of business communication instruction over the past couple of decades has been one of almost constant change. The first major wave was the digital revolution, replacing much of the print communication of the past with email, instant messaging, web content, and other new forms. Then came social media, which fundamentally redefined the relationship between businesses and their stakeholders. And now comes the third wave, and it’s proving to be every bit as disruptive—and full of exciting possibilities—as the first two.
Mobile communication, and mobile connectivity in the larger sense, is changing the way business communicators plan, create, and distribute messages. Mobile devices are overtaking PCs as the primary digital communication tool for millions of consumers, employees, and executives, and businesses that don’t get mobile-friendly in a hurry will fall behind.
For business communicators, the shift to mobile involves much more than the constraints of small screens and new input technologies. The ability to reach people anywhere at any time can be a huge advantage, but the mobile communication experience can also be a major challenge for senders and receivers alike. It requires new ways of thinking about information, message structures, and writing styles. With the notion of radical connectivity, for example, many communication experiences are no longer about “batch processing” large, self-contained documents. Instead, communication is taking on the feel of an endless conversation, with recipients picking up smaller bits of information as needed, in real time, from multiple sources.
The fundamental skills of writing, listening, presenting, and so on will always be essential, of course, but those skills must be executed in a contemporary business context. That’s why Bovée and Thill texts carefully blend technology awareness and skills with basic communication skills and practices. The new coverage of mobile communication is deeply integrated throughout their textbooks, with major new sections in many chapters and important updates in other places, along with a variety of new questions, activities, and cases. Welcome to the wild new world of mobile business communication!
Why Business Communication Instructors Continue to Choose Bovée and Thill
The reasons instructors throughout the world choose texts by Bovée and Thill can be summarized as follows:
There has been a revolution in business communication instruction in the past few years. As demonstrated here, the only authors who have fully responded to this revolution are Bovée and Thill. For a wealth of material you'll find useful for teaching a course in business communication, we suggest you review these websites: Google+, Reddit, YouTube, LinkedIn, Facebook, and Twitter.
Also see Business Communication Instruction with a Mobile Component.
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