Sigh … it seems that too often, left to themselves organizations will always create bad, boring content. In our Creative Communications case study in this issue, we  showed you how an infographic can be a creative and powerful way to tackle a complicated topic. But, that’s because it was well thought out and designed.

Just because you have bar charts doesn’t mean you have an infographic. Don’t do creative communications just to do it. Just like any other story you put together, infographics need to be thought out and well planned. Otherwise, the result is … well you know.