Here are ten of the most important findings that research has discovered about written business communication:

Email Length: Shorter emails tend to be more effective than longer ones in businesses, which leads to better email response rates and improved workplace efficiency.

Tone and Style: Professional tone, coupled with an individual writing style, establish a company's voice, captivates the reader, and conveys confidence when deploying certain communicative styles.

Audience Awareness: Understanding the target audience, their preferences, and needs helps businesses determine the tone, style, and format for their communication, which can enhance readability, understanding, and engagement from the audience.

Active Voice: Active voice provides clear and concise language, making communication more engaging and memorable.

Politeness and Persuasion: Politeness in written business communication, such as the use of please and thank you, can enhance persuasion, increase the likelihood of positive feedback, and foster improved business relationships.

Visual Appeals: Visuals like graphics, images or tabled data make the content interesting and easier to understand and retain.

Brevity: The use of simple language, bullet points, and emphasis on collaboration saves time, enabling more efficient and effective communication and reduces the chances of miscommunication.

Framing: Strategic and discreet framing techniques can emphasize important information, key points and redirect focus when necessary towards significant goals.

Making a Human Connection: Businesses communicating with their audience in a personalized and friendly tone, uses in-joke, or humor can create a sense of relatability and human connection with your audience resulting in better communication and stronger relationships.

Call-to-Actions: Including clear and effective calls-to-action drives engagement, workflows, and encourages interactions between business and its audience or prospects.

These findings offer businesses insights into how written communication can be used to engage, persuade, and build healthy relationships with their audience and stakeholders.

Comprehending the strategic use of language to persuade and engage customers and partners has become more crucial in the modern business landscape than ever before. By paying attention to important elements like language, tone, structure, audience specificity, and visuals, businesses can have a better chance of creating that level of engagement, driving results, fostering goodwill, and keeping communication lines open.

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